As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to. But — as you know — the job isn’t over once a landing page is created. Your real opportunity is in understanding how your page performs. Beyond tracking standard performance measures […]
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When you hear ‘website popup’ in a marketing context, my bet is—as a discerning marketer—you all but cringe. Surely these boxes that jump up in the middle of a screen are for low-level marketers. They’re scammy, make you lose your train of thought, nobody likes them,…you’d never use ‘em. But can you really hate popups
How One Ecommerce Popup Helped Generate 1.1 Million USD Read More »
When Unbounce published our Conversion Benchmark Report, we wanted to empower marketers like us to take a more data-driven approach to optimizing their landing pages. The report documents our findings after using machine learning to analyze the behavior of 74,551,421 visitors to 64,284 lead generation landing pages belonging to 10 of our most popular customer
Landing pages are your customers’ portal to your brand online. That’s why it’s one of the most popular topics in digital marketing. In fact, entire books have been written on the topic. It’s your chance to make a strong first impression with potential customers and, if it doesn’t go well, may be the last chance
You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to help guide the way. But there’s a nagging voice at the back of your mind: Does this “best practice” advice apply indiscriminately to my industry? Does this author really know anything about my audience at all?
Data-Backed Real Estate Landing Page Design [+ FREE TEMPLATE] Read More »
You’re a product marketer and it’s five weeks away from a major launch. The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond. But something’s missing.
How Vimeo Uses Unbounce to Reduce Bottlenecks and Go to Market Faster Read More »
This is a contributor post written by Brandon Weaver, Director of Content at Instapage, the world’s most customizable and designer-friendly landing page platform. He writes about landing pages and marketing, and has a healthy obsession with the Golden State Warriors. Say “hey” on twitter: @bkweav. In 2015, MarketingSherpa published a survey revealing that 72 percent
Landing Page Optimization Secrets You Need to Boost Subscriber Growth Read More »
