We all know how important it is to maintain constant communication with potential customers. According to Salesforce, it takes about 6-8 touch points for a conversion to happen. Prior to that, your prospects are still in the decision-making process. To maintain a relationship with prospects you need to get their contact information. You also need to know […]
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In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of
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Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design that will give life to it all, and ensuring a user-friendly interface and overall good user experience is something that you need to keep in
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How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs Skip to content Home Podcast How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post
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Website landing pages are important. They are a sales opportunity. Think of them as windows for conversion—your chance to influence a website visitor to become a customer. That’s why landing pages should not be taken lightly or treated as an afterthought. There is an art (and a science) to creating landing pages that work. Try
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The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
The 7 Podcast Episodes You’ll Reference in 2018 Read More »
The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017. In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last
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Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
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Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you
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Also, don’t forget to align your headline copy and your CTA verbiage. Whatever you promise to deliver in the compelling headline, make sure you reinforce it in the call to action. 4. Font Issues Ever wondered if font negatively impacts conversions? You can put that question to rest, because research shows that it does. For
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