We all know that if you have lead gen forms, they are an important piece of the conversion rate optimization puzzle, but why does this piece often have a high impact on CRO? Forms are typically close to or tied to final conversion. Beyond this, they often play a role in guiding users through the […]
Want your content marketing to yield measurable results? Of course you do! Who doesn’t? But did you know that after finishing your content: Even the most engaged and persistent visitors face a marketing dead end? Why? Because you need marketing off-ramps to connected content. They guide visitors to take the next step towards purchase and
Connected Content: How To Make Your Marketing Results Better Read More »
Are you putting as much emphasis on the post-click experience as you are on the pre-click experience? Without enough emphasis on what happens post-click, you may be doing a phenomenal job capturing traffic, but a poor landing page experience will ensure you’re not capturing those leads. In March, Unbounce’s Oli Gardner and I participated in
2019 PPC Hero Summit Recap: Landing Page Components Read More »
The 80/20 rule is one of the most overused principles in business. It also enjoys a rich history. Around 1904, the Italian engineer and economist Vilfredo Pareto calculated that roughly 80% of the wealth in Italy was owned by 20% of the population. The concept was termed the Pareto Principle. In 1941, Joseph Juran, an
3 Areas to Optimize Your UX Design (and Get More ROI) Read More »
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP Read More »
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. There’s often a misconception in marketing
No computer science skills are needed to build scripts OR great landing pages Read More »
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases. Whilst it remains impossible to add functioning links to standard image captions, accounts can now introduce external links via shoppable posts, stories and feed ads.
Why Instagram product landing pages must be seamless (an Avon case study) Read More »
Whether it’s an informational page about your product or a career section for prospective employees, a good landing page has the potential to generate a lot of growth for your business. In order to do that, though, it must have a clear, concise message and a compelling call to action that encourages visitors to take
No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page
Small Businesses Share What Features Worked Best For Them Read More »
It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018. 1. Automate, automate, automate. Almost 50% of small business owners spend
