March 29, 2018 How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the […]
Creating a Seamless Pre- to Post-Click Experience Read More »
Whether your website represents a small business or a large eCommerce corporation, a nonprofit or a simple blog, keeping your content nicely organized is key to the user experience (UX) you are presenting. A cluttered, messy website with no clear pathways to information can be a major turnoff to your website visitors. If you don’t
February 27, 2018 Just one click. That’s what separates an ad from its corresponding landing page elements, and yet most ads and the landing pages connected to them seem to have nothing in common. Most marketers often overlook a crucial piece of information when it comes to optimization, and this is what results in the
Landing Page Elements that Optimize the Post-Click Experience Read More »
Did you know that some 80% of New Year’s resolutions never see the light of February? That’s because they tend to be a bit abstract. It’s great to set big goals, but you need to define concrete steps that’ll help you reach them. Making a list of what you want to do this year and
Sometimes, as small business owners, we have too many choices. We know we’re supposed to invest in marketing and advertising, choose the best venues and platforms, measure our ROI, and then constantly test against “the winner.” But, in reality, a lot of us are too busy running our businesses on a day-to-day basis to make
Entrepreneur Success Story: Helping Small Businesses Build Better Website Landing Pages Read More »
There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate
Over the past few years, we’ve watched e-commerce websites grow increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of cross-sell, upsell, and recommendation features. This has driven the resurgence of landing pages from an enterprise
Home / Marketing / Leadpages, OptimizePress or ClickFunnels – Which is the Best Landing Page Builder Software? By Joe Fylan November 14, 2017 Whether you want to create a landing page for your project or a mini website that takes your visitors through a sales journey, Leadpages, OptimizePress, and ClickFunnels are three of the best
October 20, 2017 Polls. They’re distracting. They’re inconvenient. They’re annoying. Often times this is the mentality that people have when they see or hear about online polls. Today I’m going to convince you that this is the wrong mindset to have. Today we’ll learn how polls can help us better understand our user’s
Why Online Polls Are Critical To Understanding Your Users Read More »
August 16, 2017 If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s
3 Easy Landing Page Updates To Improve Quality Score Read More »
