9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn […]
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If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016
6 Marketing Tactics You Can Use to Boost Email Subscribers Read More »
Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the application was launched in 2012, it has experienced explosive growth. Within two years, Tinder boasted 800 million swipes every single day.
“1.2 million uniques in 18 months.” Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $XX million from Joe Schmo venture partners” in fine print towards the bottom. Like it was insignificant. Like it didn’t change anything.
So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure. What’s next? These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau. Once your startup
There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon
Before Your Product Launch, Try These 5 Engagement Strategies Read More »
