Lead

How to Meet the Demands of the Socially Conscious Consumer

company purpose, consumer demand, consumer insights, consumer trends, corporate social responsibility, CSR, Culture, Grow, Lead, social cause, Technology NEWS /

Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call for change is, the reality […]

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How Connected Communities Can Bolster Your Business

accelerators, business community, Connect, connected communities, entrepreneurs, Lead, Smart Cities, Technology NEWS /

When you hear “connected community,” it’s natural to think of the internet. While the internet is undoubtedly a conduit for connections, the actual concept goes much deeper. From public safety and transportation to civic engagement and economic development, access and efficiency are at the root of connected communities. Learning how connected communities can bolster your business.

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Leadership Guide for Every Business Growth Stage

company growth, entrepreneurs, Grow, Lead, leadership, startups, Technology NEWS /

It can be challenging to realize that you are in the midst of a moment of personal growth when it comes to business. As the day-to-day of your professional life moves more quickly, you are likely to evolve in your career.  Sometimes you change in your leadership role without even realizing a transformation has occurred.

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4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

b2b, B2B Marketers, buyer persona, Buyer Personas, buyers, Customer, demographic, Digital Marketing, Hubspot, Lead, marketing funnel, Marketing Funnels, pain points, sales funnel, Smaply, Up Close & Persona /

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what

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How to grow your creative business using ‘tasters’ – Red Lemon Club

Career, clients, creative, creativity, hook, ideas, Lead, market, Marketing, Promote, Promotion, Starbucks, success, taster /

You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother?  Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a

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Have an Impact – For Yourself and Your Workplace

branding, impact, Lead, leadership, network, Strategy /

4924546 / Pixabay When starting a new job, most individuals begin with high hopes and expectations for the job based on the description and on talks with interviewers and employees. This initial engagement can remain or become disengagement quickly depending on several factors, including company culture. While some employees will become disengaged regardless, the individuals

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More Women in Leadership Roles — Why and How It Should Happen

Lead, SEO BLOG /

When people call for more women in the workplace, it may sound as though they’re just trying to meet a quota. Gender diversity, though, could be the key to any company’s success. Diversifying a variety of top positions, specifically executive roles, is more than a movement to level the corporate playing field — it’s about using

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Want to Raise Successful Daughters? 17 Things They Should Know About ‘the Notorious RBG’

Lead, SEO BLOG /

In six years of writing columns for Inc.com, my most popular effort ever is this one: Want to Raise a Trail-Blazing Daughter? Justice Ruth Bader Ginsburg Says Do These 7 Things. About four million people have read it. It’s about Supreme Court Associate Justice Ruth Bader Ginsburg, and it’s largely based on a 2016 article she wrote. Given her

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20 Things Leaders With Real Confidence Do Differently

Lead, SEO BLOG /

With popular culture infiltrating our phones and implanting into our minds, more and more stimulation is required to catch our attention. And often, the most confident people aren’t the loudest voices in the room. This creates a problem. We often study the wrong people when trying to understand confidence. Let’s make this clear: confidence doesn’t

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