Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]
The Seven Steps to Building a Marketing System [Podcast] Read More »
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Andy, can you tell us more about yourself and Orbit Media Studios? Andy Crestodina: I’m the cofounder of Orbit. We’re here in Chicago. And Orbit is a web design company. We do just one thing: web design
Actionable Tips for Engaging Websites that Convert More Traffic Read More »
Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Yet, one assured method exists to generate lots of buzz about
Top 7 Mistakes That Kill Your Ads Conversion in 2017 Read More »
Tell a two-year-old the value of getting good grades in school. Go ahead. Try it. If you don’t have a two-year-old handy, let me tell you that you’re wasting your time trying. But you know that. So why do we write copy that immediately gives an answer to a problem your reader may not even
How Writing for the Stages of Awareness Will Convert More Readers into Paying Customers Read More »
Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An
Why Your Sales Funnels Aren’t Converting, And What To Do About It Read More »
When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. These two styles of marketing work together but they’re distinct from one another. Awareness marketing involves establishing a reputation within your niche, differentiating yourself from competitors and bringing people into the top of your
Why You Must Optimize for Conversions Before Awareness Read More »
Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer
Marketing and selling consulting services can take weeks, months, and in some cases — years. As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. This
How to Use Your Website to Convert Consulting Leads into Clients Read More »
