Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source […]
The Anatomy of an Effective SaaS Lead Generation Strategy Read More »
Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right? The only difference is that they try to achieve this goal
How to get your sales representatives and marketing teams to work together Read More »
Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the
Personalization is key to improving lead generation quality Read More »
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy? You may have a fantastic product, a lot of great ideas and motivation to run your business,
12 tools that can improve your marketing funnel Read More »
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to
The Perfect Landing Page. Landing page examples and 12 tips Read More »
Here are some of the most effective strategies for social media lead generation for B2B businesses… When most think of social media lead generation for B2B businesses, they think LinkedIn. However, as great as LinkedIn is at B2B lead generation, it’s not the only social platform that can get you great results. In this blog
How to improve social media lead generation for your B2B business Read More »
Benchmark your B2B lead gen activities against new research, which shows lead quality is the most prominent challenge for businesses The State of B2B Lead Generation, a new report by Digital Doughnut, shines a light on the pain points of lead generation campaigns, helping to benchmark your activities in order to succeed. Before taking a
This type of content drives the highest-quality leads Read More »
How to generate better sales leads that lead to conversion Many B2B sales organizations get bogged down with too many bad sales leads. Salespeople are often crying out for “more sales leads” but “more” is not always better! Instead of just indiscriminately dumping more and more leads into the top of your sales funnel, you
The 3 biggest causes of bad sales leads (and how to avoid them) Read More »
Improve your Lead generation strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
Lead generation strategy – Smart Insights Digital Marketing Advice Read More »
