With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers […]
Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach Read More »
What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems
Rethink Marketing Podcast: Focus on the Funnel Read More »
Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to have genuine authentic communications with customers and prospects. Matthew Bellows, Founder & Chairman Of The
Have Sales Conversations that are ‘Authentic at Scale’ Read More »
Ads, emails and other digital marketing practices aren’t always the way to a customer’s heart. Many brands know it and are meeting that demand by putting together memorable experiences to capture their attention. Events and trade shows have become an easy way to do that since you have an opportunity to see your customers face
5 Ways Your Event Marketing Efforts Can Help You Attract More Leads Read More »
Gaining trust with consumers continues to be one of the biggest priorities for companies, and it’s a need that is not going away any time soon. For brands that have that trust, it can lead to an abundance of opportunities. For one, the name recognition alone will help you attract more leads. And having those
How to Build Brand Trust and Improve Your Lead Generation Efforts Read More »
Whether you have an event, webinar, product updates or content to share, landing pages are an excellent way to provide your audience with the information they need to take action. Landing pages are great for generating engagement because they allow you to curate information, resources and other useful assets, making them a one-stop shop for
Create a Landing Page to Improve Demand Generation and Get Results Read More »
B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in
Why You Need a Customer Testimonial Video for Your B2B Business Read More »
One of the most controversial approaches toward increasing the number of leads is to utilize pop-ups. The reason this method is controversial is that pop-ups have the ability to both improve and worsen the user experience. For those who aren’t aware, a pop-up is a window that appears or “pops up” on the display without the
How Correctly Used Pop-Ups Can Help Increase Leads Read More »
Remember these days when almost the only way for people to discover a brand was to hear about it from other people? People actually used to talk to spread information. Now the situation with all the social platforms is completely different, but word-of-mouth marketing is definitely not dead. You can see it because 71% of
What It Is & How to Get It Right Read More »
When it comes to completing tasks, sometimes we just need a little help. So many movies from just a couple of decades ago depict our fascination with technology that can do things for us. Total Recall (1990) featured a self-driving car. Electric Dreams (1984) portrayed a smart home. As far back as 1962, The Jetsons relied on a
4 Ways to Use Automation with Account-Based Marketing for Better Lead Nurturing Read More »
