In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]
Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or
5 Ways You Can Use Your Thank You Pages to Boost Conversions Read More »
By Sarah Aboulhosn Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation. As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most
How to Tackle Lead Generation: Tips From Top Agency Marketers Read More »
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your
The Seven Steps to Building a Marketing System [Podcast] Read More »
You’ve probably heard it a thousand times: email is the online marketing channel with the highest ROI. And, although no one denies its power, email is currently facing the challenge of a new entrant: Facebook chatbots. Facebook Messenger chatbots are AI-powered communication programs that let you automate your customer responses without the intervention of a human.
How to Build a Facebook Chatbot Marketing Funnel Read More »
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value Read More »
In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. But I’d argue that
Why You Need Both Inbound and Outbound Marketing Read More »
Believe it or not, lead nurturing is the most overlooked aspect of digital marketing. Almost every company generates leads but the biggest question is: how many of those leads are converted to a sale? 79% of leads are never converted to sales. Ask your sales team to provide reasons and they won’t have a logical
How to Excel in Lead Nurturing: A Quick Guide for Digital Marketers Read More »
Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of engagement and communication, which makes it perfect for a marketing specialist. The
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Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at
How to Use Advertising as a Lead Generation Tool Read More »
