lead generation

Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B Marketers

B2B Marketing, lead generation, Marketing, marketing automation /

DirtyOpi / Pixabay I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automation as the magic potion […]

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5 Easy Tips to Get Repeat Customers

customer relations, customers, lead generation, Marketing, Sales, Sales Management /

Free-Photos / Pixabay Most of the time when people think about lead generation and making new sales, they think about reaching out to new prospects and finding new customers. However, this is short-sighted! You don’t always have to go chasing after new customers to get bigger sales. One of the best sources of business opportunities

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Why No One Is Reading Your White Papers

B2B Marketing, Content, Content marketing, lead generation, White Papers /

geralt / Pixabay Companies invest quite a bit in their white papers. They hire outside white paper writers or use in-house writing resources. Their subject matter experts spend time talking to the writers. A team reviews the white papers for accuracy. Another team designs graphics and layout. The web team posts the white papers to

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How Your Small Business Can Leverage Twitter

lead generation, small business, Social Media, twitter /

Pixabay While Twitter might appear to be dipping in popularity among casual social media users, its value for businesses is still undeniable. But that’s not to say that Twitter is the same as it’s always been. Due to algorithm updates to evolved user tendencies, simply getting content into news feeds doesn’t work like it once

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Turning a Lead into a Prospect with MOFU Content

Content marketing, customers, FOFU, lead generation, marketing funnel, MOFU, prospects, sales funnel, TOFU /

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how to use content marketing to bring in new leads, and using content to turn a prospect into a customer. But what about the process of

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Local SEO for Lead Generation [Audio]

Justin Sturges, lead generation, Local Marketing, Podcast, seo guide /

Marketing Podcast with Justin SturgesPodcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to

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How to Boost Lead Generation and Authority with White Papers

business growth, customer acquisition, e-book, generate traffic, landing page, lead generation, marketers, Marketing, White Papers /

We all know how important it is to maintain constant communication with potential customers. According to Salesforce, it takes about 6-8 touch points for a conversion to happen. Prior to that, your prospects are still in the decision-making process. To maintain a relationship with prospects you need to get their contact information. You also need to know

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Common Time-Sucking Pitfalls That You Must Avoid

b2b, busines mentoring, Executive Mentoring, lead generation, leadership, Strategy /

I started my career in public relations and marketing working for a big, prestigious firm in Tinsel town. The firm’s client list read like a who’s who of entertainment and business celebrities in Los Angeles. It was protocol to email the whole company if a publicist was to part ways with an account that had

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A Guide to Lead Generation through Automated E-Mail Marketing

Email Marketing, lead generation, Promote your blog /

No matter what the nature of your business, or how long you have been in operation, lead generation is one of the most sophisticated challenges you face. Even if you are successful, with a range of happy and satisfied clients, your future growth depends on your ability to generate new leads and gain new customers

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27 Quick Content Marketing Tips to Drive More Traffic [Infographic]

brand awareness, Content marketing, content marketing tips, Engagement, Infographic, lead generation, SEM, SEO, traffic /

Home Blog Content Marketing 27 Quick Content Marketing Tips to Drive More Traffic [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. The purpose of content marketing is to increase brand awareness,

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