This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Skip to content Home Digital Marketing This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Monetization Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth […]
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding
Get 2018 started with an updated multi-channel digital marketing strategy Read More »
The trade show business has been steadily rising the past few years and is projected to keep doing well. These events provide companies with a platform wherein they can launch new products, showcase goods, and network. But like any business opportunities, one has to carefully weigh the pros and cons of joining a trade show.
Should You Market Your Business in a Trade Show? Here’s What You Need to Consider Read More »
Marketing Podcast with Justin SturgesPodcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to
Why Local SEO is an Important Lead Generation Channel Read More »
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
By Ronald Kimmons It is a well-established fact that email marketing is one of the most cost-effective marketing methods out there—if not THE most cost-effective. One reason for this is legal requirements have created a certain barrier to entry for email marketers. Gone are the days in which marketers would purchase an email list and
Email Marketing 101: The 3 Things That Your Lead Magnet Absolutely Must Do Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell me and the audience more about yourself and your company Interact? Josh Haynam: We have created software for building quizzes, which are the hot thing online right now. You see all those quizzes on
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a
Killer demand gen strategy, Part 3: Facebook advertising Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us and the audience more about yourself and Seas Marketing? Kari Seas: Sure. I started Seas Marketing about a year and a half ago. And we focus on developing content marketing for technology companies,
6 Ways Marketers Fall Short When Targeting B2B buyers Read More »
Editor’s note: This article ‘Tis the Season: 11 Best Practices for Holiday Campaigns was originally published on CMO.com in October 2017. Summer flew by in a blur, as it always seems to, and all of a sudden the beginning of the holiday shopping season is just weeks away. The time for digital marketers to prepare for
‘Tis the Season: 11 Best Practices for Holiday Campaigns Read More »
