Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. Think about how your marketing and sales teams are engaging digitally with prospects. Would you “swipe […]
3. Create buyer personas for leads Demographics tell only part of the story. Look beyond the flat statistics and build a better understanding of your prospects – and your own value proposition – by designing buyer personas and mapping existing leads to them. The persona is a detailed sketch of the characteristics, triggers, motivations,
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B2B marketing in a smaller organization: How hard can it be? All you have to do, after all, is create and capturing interest in a product or service, get interested people into the sales pipeline, and manage these prospects wisely throughout their buyer’s journeys … right? Well, on second thought, that can be a bit
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