Lead qualification

Personalization is key to improving lead generation quality

Dynamic personalization or content insertion, lead generation, Lead generation strategy, Lead qualification, Lead Scoring, Personalisation / Good To SEO

Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the […]

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Build the perfect conversion funnel with marketing automation

“Diamonds are forever but converted customers are even better” (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline your funnel with an automation tune-up. As diamonds make their way from mine to shop,