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Amazon’s Latest Move Is A Master Class In Thinking Ahead. Here’s Why In One Sentence.

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If you follow even the slightest bit of corporate news, you’ll know that Amazon recently bought food retailer and grocery store Whole Foods for the hefty sum of $13.7 billion. Although Amazon had already begun its baby steps into food delivery service–think Amazon Fresh–the acquisition deal was, by far, Amazon’s largest and most prominent venture […]

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The Super Intendant Of The Air Force Academy Just Gave A Master Class On How To Lead

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Yesterday, Lieutenant General Jay Silveria, addressed the Cadet Wing at the United States Air Force Academy Preparatory school. The purpose of the address was to discuss racial slurs written on the doors of African-American cadets. A potentially uncomfortable topic for some leaders to address head-on. What the Lieutenant General did to handle the situation is

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The Most Effective Way to Lead Generation Z

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Generation Z fact-checking their teachers and parents in real-time on their smartphone represents a clear shift in authority. Because information is disseminated so widely in today’s age of information, Generation Z doesn’t consider parents or teachers as the authority, but, rather, they view the Internet as the authority. Having access to an Internet-enabled supercomputer in

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This Brilliant Video From a Famous Company’s Lawyers Is a Hilarious Masterstroke in Persuasion

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Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. What is it about lawyers these days? Have they suddenly realized that coming over all human actually works with, well, humans? Last week, Netflix’s lawyers sent a quite brilliant cease-and-desist email that must have made even

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How to Become Best Friends with Fear (and Become Happy and Successful As a Result)

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“Fear defeats more people than any other one thing in the world.” ― Ralph Waldo Emerson Poet and philosopher Ralph Waldo Emerson stands to be one of the most influential writers and thinkers of the nineteenth century. Chances are, you encountered his work in your high school classroom and perhaps even in a college lecture

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4 Proven Leadership Ideas That Are Nearly 2,000 Years Old–And Still Relevant

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In our current culture of celebrity worship, we often look to well-known names and faces to teach us things. You’ll find enough lessons inadvertently taught by the likes of Elon Musk and the late Steve Jobs to fill a library full of books. But, we can also learn from people of the distant past. Take

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The Golden State Warriors Just Offered Donald Trump An Excellent Lesson In Modern Leadership

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Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Let’s get the invective and the tweets out of the way first. Donald Trump thinks that any NFL player who made a silent protest against the treatment of minorities in the US by sitting or kneeling

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