Lee Odden

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

b2b, BrandBuildingPro, CEOTrends, CMWorld, Content marketing, Content Marketing World, ContentMarketingNews, DigitalAgencyPro, DigitalMarketingNews, EnterpriseMarketingNews, EnterpriseWebPro, Influencer marketing, InfluencerMarketingPro, Lee Odden, MarketingNews, SmallBusinessNews, SocialMediaNews, Tim Washer, TopRank Marketing /

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those […]

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Content Curation Roundup Posts: How To Get Awesome Results

Aaron Orendorff, Co-Created Content, Content Curation, Content marketing, Ian Cleary, Lee Odden, Mike Alton, Nadya Khoja, Roundup post /

Roundup posts are “sweet”. By gathering input from influencers and your audience, you are curating content. Specifically:Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. These diverse voices add to your content’s trustworthiness. How?Because you include people who have higher credibility than you or your

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How To Use Employee Appreciation To Make Your Business Better

branding, Edelman Trust Barometer, employee advocacy, employee appreciation, Lee Odden, Mark Schaefer, Marketing, Michael Brenner, Sprout Social /

Does the company you work for care about you? Beyond doing your job, do you feel valued for your role in the organization? I ask because:How you feel about these issues are key to employee appreciation. From a business perspective:Employee appreciation goes beyond “Good job!” and “We care about you” lip service. Rather, employee appreciation

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Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, Marketing, SurveyMonkey /

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes

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3 Types Of Conference Content That Will Boost Results

Allen Gannett, Ashley Zeckman, BuzzSumo, CMWorld, Conference, Content marketing, Ian Cleary, Kelly Kingman, Lee Odden, Nimble, seth godin /

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even

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How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

Andy Crestodina, Blogging, BRAVO Method, Bruce Clay, Gini Dietrich, Henneke, Ian Cleary, Jakob Nielsen, Joe Pulizzi, John Lee Dumas, Jon Morrow, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin, SEO BLOG /

When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your

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9 Business Experts You Should Be Following on Facebook

Books, Brian Tracy, Business, business writers, Facebook, Guy Kawasaki, Ian Brodie, Jeffrey Gitomer, Lee Odden, Marketing, Michael Hyatt, Michael Stelzner, Robert Cialdini, SEO BLOG, seth godin, Social Media /

By Lesley Vos Gone are the days when Facebook was a just social network for friends and relatives. It’s become a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. With more than 2 billion daily active users, Facebook deservedly wins the garland as the number

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How To Build Your Conference Into A Community: Case Study

Ashley Zeckman, Carlos Gil, Chavis, Community, Conference, Deb Mitchell, Emily Crume, Fremlin, Lee Odden, Leslie Samuel, Lisa Buyer, Lisa Jenkins, Madalyn Sklar, Marketing, McMillan, Mike Stelzner, Phil Mershon, Ray Edwards, Rebekah Radice, SEO BLOG, Social Media Marketing World /

In addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community. This is no small feat because communities consist of dynamic experiences that evolve over time.  Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into

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Conference Blog Post Content: 20 Types You Can Steal

Blogging, Conference, Content marketing, Lee Odden, Michael Brenner, SEO BLOG, Shana Pilewski /

As fire hoses of targeted industry information, conferences provide bloggers with a variety of possible conference blog post content. For the astute blogger, the key to conference blog post content success is planning your articles in advance to maximize the focused interest in your topic. Decide which conference blog post options will resonate best with

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Andy Crestodina, Casio Politi, conferences, Content marketing, Content Marketing World, Curata, Flipboard, Ian Cleary, Jay Baer, Lee Odden, MarketingProfs B2B Forum, Media, Mike Stelzner, Phil Mershon, Sean Callahan, SEO BLOG, Social Media Marketing World /

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically

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