Legal: General

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Channel: Mobile Marketing, Google, Google: Business Issues, Google: Google Play, Google: Mobile, Legal: General, Mobile Marketing / Good To SEO

Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms […]

Cheetah mobile and another Chinese firm accused of mobile ad download fraud Read More »

Facebook job ads excluded women, ACLU complaint says

Channel: Social Media Marketing, Facebook, Facebook: Legal, Legal, Legal: General, Social media marketing / Good To SEO

Facebook has been exploited in the past for discriminatory ad targeting, specifically in the housing market. Now the Communications Workers of America and the ACLU are alleging that some employers used the platform to discriminate against women. The parties filed a complaint with the federal Equal Employment Opportunity Commission against Facebook and 10 employers alleging

Facebook job ads excluded women, ACLU complaint says Read More »

Facebook facing class action in Illinois, campaign finance suit in Washington

Channel: Social Media Marketing, Facebook, Legal, Legal: General, Legal: Privacy, Social media marketing / Good To SEO

Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint. Both companies are charged by

Facebook facing class action in Illinois, campaign finance suit in Washington Read More »

Google involved in Supreme Court case that may change class-action damages awards

Alphabet, Channel: SEO, Google, Google: Critics, Google: Legal, Google: Web Search, Legal, Legal: General, Legal: Privacy, SEO BLOG / Good To SEO

Google involved in Supreme Court case that may change class-action damages awards – Search Engine Land Thanks to Our Sponsor Source link

Google involved in Supreme Court case that may change class-action damages awards Read More »

Facebook could prevent age-discriminating job ads if it wanted to

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Legal, Legal: General, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse — continue to come to light. Facebook and major companies including Amazon, Goldman Sachs, Target and Verizon used the social network’s ad-targeting options to run job-recruitment ads that were only targeted to people

Facebook could prevent age-discriminating job ads if it wanted to Read More »

CEO who forged court order to get Google to remove defamation faces prison

All Things SEO Column, Channel: SEO, Google: Legal, Legal: General, SEO BLOG / Good To SEO / 1 Comment

Imagine that you own and operate a family business going back three generations. You hired an offshore company to develop your website, but after some years, you sever that contract due to costs and incompetence. And then the nightmare begins. The offshore company initiates a campaign to try to destroy you by hijacking your website,

CEO who forged court order to get Google to remove defamation faces prison Read More »

How the EU fine will ruin Google Shopping for the consumer

Channel: SEM, Google, Google: Antitrust, Google: Google Shopping, Google: Legal, Google: Outside US, Legal, Legal: General, Paid Search Column, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG / Good To SEO

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot. That being said,

How the EU fine will ruin Google Shopping for the consumer Read More »