Legal: Privacy

California ballot measure could become ‘America’s GDPR’

A-From MTT, Channel: CMO Zone, Legal, Legal: Privacy, Mobile Marketing /

Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present

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Questions remain about GDPR enforcement in the US as the compliance deadline inches closer

A-From MTT, Channel: Martech: Analytics & Data, gdpr, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling of European Union (EU) members’ data, will come into full force on May 25. But even with all the coverage — and there’s a lot — we’re still unclear as to how the

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Australian privacy regulators examining Google’s Android location-data collection

A-Post to MarTech Today, Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: Legal, Google: Mobile, Legal: Privacy, Mobile Marketing, SEO BLOG /

European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet

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As GDPR approaches, marketers are moving away from their reliance on third-party data

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Legal: Privacy, SEO BLOG /

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is

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Senators introduce privacy “bill of rights” to protect consumer data

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Google, Google: Privacy, Legal, Legal: Privacy, Marketing Tools: Analytics, SEO BLOG /

Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook

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