The most popular niche for online Russian buyers is apparel and footwear. That is according to East-West Digital News, which covers technology and innovation in Central and Eastern Europe. But there are niches that are underdeveloped online. One of them is alcohol. In this post, I will attempt to explain the status of online alcohol […]
Yandex.Market is the largest comparison-shopping site in Russia. A new, pending joint venture with Sberbank, the largest bank, will greatly expand Yandex.Market’s capabilities. A leading Russian bank and the largest online Russian marketplace have announced a joint venture that will likely improve cross-border ecommerce. Sberbank is the largest and most trusted saving bank in Russia.
Yandex.Market, in new joint venture, seeks non-Russian sellers Read More »
If you are planning to sell in different countries, you need to consider many things, such as multilingual storefronts with multicurrency pricing, and a procedure for delivery and returns. But those items would mean nothing if you do not offer foreign shoppers a convenient and familiar payment method. The problem, however, is that payment methods
Recently I received an interesting report titled “Internationalising your brand in 2017.” It was commissioned by Arvato, a Germany-based media technology company, and produced by WBR Insights, a consulting firm. The report is based on a survey of 200 decisionmakers at leading ecommerce retailers in the United States. It offers insights on how top American
5 Russian fulfillment companies for cross-border ecommerce Read More »
Exports from Russia consist mostly of natural resources — oil, gas, wood, gems, uranium. Russian consumer goods such as apparel, jewelry, and electronics do not have strong positions on the international market. But things are changing slowly. Supported by the government and private investors, Russian manufacturers are seeking foreign customers. In this post, I’ll discuss
Made in Russia: 8 brands for cross-border consumers Read More »
Over 100 million people in Russia visit at least one social network every day. The most visited social networks in Russia are as follows, in order. VKontakte YouTube Odnoklassniki Facebook Instagram Twitter The audiences strongly differ. Eighty percent of all VKontakte — VK — users are under 34 years old. Odnoklassniki targets a middle-aged audience,
In 2016, ecommerce revenue in Russia grew 21 percent compared to 2015, to $16 billion. This is according to the Russian Association of Internet Trade Companies. The Association expects Russian ecommerce revenue to reach $20 billion for 2017, which will be another 25 percent increase. Roughly 25 percent of ecommerce sales, for $5.6 billion, are
