These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. But ever since Google’s Penguin update, fewer and fewer opportunities […]
Link Building 101: How to Capture Broken Links for SEO Read More »
You know you need to invest in SEO, but you’re just one person. So how are you supposed to handle everything from on-page optimization to link building and content creation? Most companies figure out pretty quickly that proper SEO requires a team of professionals – each with different areas of expertise – working together to improve organic
HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Back in 2013, I conducted an experiment to see which is the best backlink checker. Long story short, Ahrefs won… This really upset the Majestic team at the time and
Ahrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018] Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most
A lot of websites have a confusing structure. Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. This can be frustrating for your visitors and difficult for Google to index. Today I will walk you through a strategy to improve your website structure, which can help
How to Improve Your Website Structure to Boost Your Profits Read More »
Backlinks are a vital part of any SEO strategy because they serve as a roadmap for search engines. The more quality, authoritative links you have pointing back to your site, the more “authority” your site is deemed to have, and the more likely it is that you’ll rank for a given keyword or keyword phrase.
If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content with the world. But, alas, it’s a bit more complicated than this. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs
You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over your company. Now, the only question is, how am I going to make this thing visible? Your biggest problem now is exposure,
SEO & Link Building for Startups. How To Quickly Scale Organic Traffic for Your Startup Read More »
In some ways, search engine optimization (SEO) is a test of agility. Google, the best-known and most popular search engine in the world, is constantly tinkering with its search algorithm, forcing businesses to adapt. Your competitors are constantly experimenting to discover new strategies as well, giving them a chance to overtake you in key areas.
Think about the last time you landed on a page that said: “404: Page not found.” It’s frustrating, right? You click the link expecting to consume a length piece of content. You’re excited to dig into it only to find out that the page has since been removed. It’s a common problem that can happen
