Guest posting is one of the best ways to build a high-value backlink profile, allowing you to earn brand authority in your industry, drive clicks back to your site, and boost organic traffic. However, landing page links are almost always removed by the editor before publishing. Websites want you to link to content that provides […]
5 Types of Guest-Post Content that Support Your Link-Building Efforts Read More »
I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. It’s never fun to explain
How to Build Up Your Domain Authority from Scratch Read More »
Now that we’re more than 25 percent of the way through the calendar year, we’re beginning to get a feel for the shape legal marketing is taking in 2019. We’re also gaining some insights into how the industry is setting up for the immediate future. For law firms and attorneys, strategizing with these trends in
Each year, more than 1,500 attorneys, marketing experts, CMOs, and industry leaders gather together at the Legal Marketing Association Annual Conference. This year, it’s being held in Atlanta, Georgia on April 8-10, 2019. While the exact agenda is unique from year to year – with networking opportunities, keynote speeches, and pre-conference programs – it’s the
The Internet is a big place and you need to help people find their way to your website, which is where backlinks come into play. Backlinks – those inbound links that point back to your site in everything you post – are essential building blocks on the information highway that leads to your virtual door. In
Make no mistake about it – your law firm is in one of the most competitive online marketing niches. Nationwide, law firms spend tens of millions of dollars on digital marketing each year (and the onslaught of spending doesn’t show any signs of drying up). But this doesn’t mean your law firm should shy away.
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a
5 link building DON’Ts you didn’t know about • Yoast Read More »
In 2016, Brian Dean, owner of the popular Backlinko blog, analyzed the results of 1 million Google search results in partnership with Eric Van Buskirk and several data partners, trying to understand what it took to rank a piece of content in the organic SERPs. One of the team’s findings was that longer content tends to rank
Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1? Read More »
If you want your agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. But investing time and resources on new clients can spread your team thin. So how do successful agency owners find new
Link building isn’t something you try for a few months, put on autopilot, and forget about. There needs to be a consistent purpose in order to enjoy sustainable results. More specifically, scalability needs to become a primary focal point. Is Your Link Building Stale? When you first launch a link building strategy for your website,
