How link reclamation is the best way to save SEO rankings Link building is one of the most talked-about subjects in SEO and digital marketing. As a search term, it’s maintained a pretty constant popularity (after peaking in 2012 right around the first Penguin release). A lot of the conversation surrounding backlinks and link building is […]
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Obtaining “white hat” SEO links is really only in part about the link itself. It’s also about serving the audience and community of the site that links to you … and real relationships. People should link to you because you have earned the link, not because you bought or bartered for it. It is our
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Link building is complicated: A rebuttal – Search Engine Land Thanks to Our Sponsor Source link
The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar Szymanski, with an introduction by moderator Chris Sherman. Moderator Chris Sherman: For those of you who don’t know Kaspar, he
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Stop being a link snob and saying no to certain links – Search Engine Land Thanks to Our Sponsor Source link
Stop being a link snob and saying no to certain links Read More »
The power of podcasting: How to boost your reputation and search engine rankings – Search Engine Land Thanks to Our Sponsor Source link
The power of podcasting: How to boost your reputation and search engine rankings Read More »
Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you
5 easy but smart SEO wins to boost content and link-building efforts Read More »
Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is the fact that search engine
Stop! Think twice before using nofollow attributes on your website Read More »
“The links that people are most likely to follow are the ones that end up carrying the most weight.” – Bill Slawski, on Google’s Reasonable Surfer Patent Years have passed since the inception of Google’s PageRank algorithm, and probably dozens of algorithmic updates related to the link graph. Yet, links still remain as one of
