For B2B brands, LinkedIn can be an advertising goldmine. With over 630 million members, it’s the largest professional network on the Internet. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. If you’ve never used the platform before, there are seven basic types of […]
LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren’t available on other social platforms. In an effort to keep up with the emerging ways in which users
The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent that they have become just white noise to most shoppers. This is why personalization is now more crucial than ever before. If your ad is not customized to show what a particular shopper wants, then your offer is as good
Could Your Business Benefit From Using LinkedIn Dynamic Ads? Read More »
It’s the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on “good enough” social ad audiences. Personally, I have already declared 2019
May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available
When most people think of LinkedIn, they think of networking. They know the platform is great for staying in touch with professional contacts and making new connections. But what they don’t realize is that it can also be a very effective marketing platform too. LinkedIn allows you to promote your business directly to interested professionals
