The Right Way To Use LinkedIn For Marketing The problem with LinkedIn these days is that too many people try to use it as an advertising and promotional platform rather than a classic social network. At its core, LinkedIn is a way to discover all the people in your business network who are linked to you via […]
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10 LinkedIn marketing tips that once implemented give you a distinct competitive advantage. LinkedIn remains the #1 social media platform for professionals to connect, engage and grow their business and brand. Whether you work for a company or yourself, LinkedIn is the place to be for B2B connections, leads and sales. I have compiled the
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LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. After all, these are the major platforms leading the way and generating headlines (although not
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Forget all other social media platforms – If you run a B2B business, LinkedIn can be a treasure-trove for you With more than 500 million users present on LinkedIn, of which, 61 million users are senior-level influencers, 40 million users are decision makers and around 7 million users are C-level executives, it is without a
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Techniques to improve your results from your LinkedIn Ads Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising: 1) Understanding LinkedIn’s context and the intent of users The purpose behind LinkedIn is to provide
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In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales. No scraping emails and outbound outreach. No mass-spamming. Just exact step process you can follow to regularly fill in your sales pipeline with high-quality inbound leads. Let’s
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How are promoted posts used on LinkedIn? If you have responsibility for promoting your company on LinkedIn, you may be wondering where your priorities lie. Your personal profile lets you share what your company does to your first-degree connections, but what about everyone else? How do you spread the word to a wider audience? It
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Chart of the Day: Long-form LinkedIn Posts Drive Greater Engagement For many social media platforms, brevity means business. Twitter has based its entire business model on this (though slackened somewhat when they raised their character limit from 140 to 280 this year) and Snapchat’s disposable nature demands quick captions on pictures and videos. LinkedIn, however,
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Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too many recruiters, too many people spamming it with innocuous posts and too many people treating
LinkedIn, a B2B marketer’s dream? Read More »
Harnessing the Power of InMail for Driving Social Media Sales Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that knows more than enough about B2B marketing and how powerful
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