As a long time LinkedIn evangelist, I write this post not with malice but with sheer and utter frustration. I am the first one to remind the people that we are simply borrowing LinkedIn’s platform and it’s theirs to build any which way they choose. However, there are things beyond understanding. A client called last […]
LinkedIn’s Greatest Vulnerability is You, the Customer Read More »
When I read the title of a recent Wall Street Journal post, “In This Economy, Quitters Are Winning,” frankly, I thought I misinterpreted something. People are quitting jobs, moving on to new positions, and making more money. Say what? I was totally aware of the fact that the job market was on fire, but our peeps are getting
Why Right Now Is the Right Time to Take Charge of Your Career Read More »
Following up on Tuesday’s blog post, LinkedIn’s most significant vulnerability lies in their inability to react to customer’s issues quickly. While LinkedIn is such an excellent tool for business, it also leaves users extremely vulnerable if their accounts become hacked. Not only does your personal information lie within your account, but those great connections and
What To Do If Your LinkedIn Account Is Hacked Read More »
Ah yes, LinkedIn. Let’s talk about it, and make sure you have all the information you need to have a fully optimized profile. Since LinkedIn is used for business more than any other social platform, we encourage our clients (and you!) to take full advantage of its capabilities that continue to regularly evolve. LinkedIn can
LinkedIn – Optimization Checklist Read More »
Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from
How to Build a Social Media Marketing Conversion Funnel Read More »
July 10, 2018 The world of social has been quite eventful since we released the 2017 State of Paid Social report in July 2017. Between Facebook’s Cambridge Analytica scandal and the closing of Partner categories, the slew of new updates on Linkedin (hello video and carousel ads), and the introduction of Quora into the playing
The State of Paid Social by Hanapin Marketing Read More »
Facebook is getting a bad rap these days for its latest algorithm changes, which makes it increasingly challenging for businesses to gain organic visibility on the platform. But it’s not the only social network that is making algorithm adjustments – Twitter, LinkedIn, Instagram, and practically every major social media platform are following suit. The end
Why Social Media Still Matters in the SEO Landscape Read More »
Visuals are content marketing sugar. Marketers call visuals eye-candy for a reason! You add sugar to your coffee makes it taste better—right? Similarly adding images and/or video to each piece of content will sweeten it for your audience. As a result, your visually studded content marketing will be easier to consume resulting in more attention
Visual Content Challenges: Missing Out On Marketing Success? Read More »
How does your business’s social media use measure up? Last month, I shared some interesting updates about how American consumers are using social media. But how are small businesses using social media? MarketingProfs recently reported on a new survey by Clutch that has the latest insights. Here’s what you should know. The majority of small
How Are Small Businesses Using Social Media? Read More »
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re not exactly sure what the ad specifications are and how to set up each of the ad types. Or,
How to Set Up LinkedIn Ads Read More »
