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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Andrea Fryear, Andy Crestodina, b2b, BuzzSumo, Content marketing, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Market Research Insights, Orbit Media, Original Research, SmartBrief, Social Media Examiner /

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents […]

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The Top 5 Tricks for Getting New Followers – on Every Social Media Platform That Matters

Facebook, Instagram, LinkedIn, SEO BLOG, Social media marketing, twitter, YouTube /

The Top 5 Tricks for Getting New Followers on Facebook, Twitter, Instagram, LinkedIn, and Youtube Published 05/16/2018 by Jayson DeMers | 0 Comments Any individual or business that’s gotten involved in the world of social media marketing eventually finds themselves wanting more followers. It’s a natural appeal; having more followers is

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

blogs, BuzzSumo, Content Saturation, Facebook, LinkedIn, Market Research Insights, Product Life Cycle, SEO BLOG, small business, Social Media, Social Media Charts, social media data, Social Media Examiner, Spin Sucks, trust, twitter, UMass Dartmouth, YouTube /

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This

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Always Up-To-Date Guide to Social Media Image Sizes

Facebook, Google, google+, Images, Instagram, LinkedIn, Pinterest, SEO BLOG, tumblr, twitter /

Last Updated: May 3, 2018 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is

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Social Media Advertising: Pros and Cons

Facebook, facebook ads, Facebook advertising, Getting Friendly with Social Ads, Instagram, LinkedIn, LinkedIn advertising, SEO BLOG, social, social advertising, Social Media, social paid search, social ppc, SocialAdvertising, twitter, twitter ads, Twitter advertising /

May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available

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LinkedIn Targeting: How to Create Targeted Audiences that Scale

How To, LinkedIn, SEO BLOG, social, Social Media, Targeting /

May 1, 2018 LinkedIn has more than 430 million members… and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect

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