LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down anytime soon. The vast majority of these accounts are in a rough shape. Chance are, that you could use a LinkedIn profile makeover, too. LI can be compared to […]
5 LinkedIn Profile Makeover Tips and Why It’s Crucial to Outreach Success Read More »
“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.” On entering the office, we don’t stuff our B2C brains into the desk drawer,
What B2B Brands Need to Know to Succeed on LinkedIn Read More »
Are you a marketing professional who takes advantage of social media to build your personal brand and build valuable connections? As digital marketing headhunters, we often see even the most seasoned professionals make mistakes on social media that are easily avoidable. Sure, social media is a place to showcase your awesome personality and get creative.
7 Common Mistakes Marketers Must Never Make on LinkedIn Read More »
The Low-Down on Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners
2018 Facebook Changes Put Community First Read More »
By Aaron Agius When you’re marketing a business, one of the most important decisions you’ll make is determining the best channels for communicating your message. Given that 80% of B2B social media leads come from LinkedIn, you absolutely must be using this platform if you’re selling to other businesses. Most people use LinkedIn to network, stay
5 Ways to Use LinkedIn as a Powerful Marketing Tool for Your Business Read More »
Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way to do this, and best of all, it’s free. Let’s back up for a moment to set the scene. One of the greatest things about using LinkedIn’s advertising platform is that you can gain insights about the
How to make the most of LinkedIn’s free Website Demographics Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a
9 Tips to Close Sales with Video Content Read More »
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? If you are a B2B company, it’s really a no
Types of LinkedIn Ads & How To Use Them Read More »
Are you back from the holidays facing an empty editorial calendar? Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning. To get your content marketing on track to succeed, use annual content planned around specific times and
Annual Content Planning: How To Kickstart Filling Your Editorial Calendar Read More »
