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How marketers will take their social spend more seriously in 2018

A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Instagram, LinkedIn, Pinterest, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising, twitter / Good To SEO

Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason […]

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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

BuzzSumo, Facebook, Fortune 500, Instagram, LinkedIn, Market Research Insights, Pinterest, Roche, SEO BLOG, Snapchat, Social Media, twitter, University of Massachusetts Dartmouth, YouTube / Good To SEO

To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing

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How to Use Social Media for B2B Lead Generation

b2b, buyer persona, contests, Digital Marketing, Facebook, free trial, freemium, giveaway, lead generation, lead generation tool, LinkedIn, organic social, paid social, quality leads, ROI of social media, sales professionals, sales teams, SEO BLOG, social media channels, social platforms, target customers, targeted ads, tracking metrics, twitter / Good To SEO

It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put

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Data Shows LinkedIn’s Value as a Networking, Branding Tool (INFOGRAPHIC)

LinkedIn, SEO BLOG, Social Media / Good To SEO

Back in 2003 when LinkedIn (NYSE:LNKD) was launched, it was primarily used for job hunting. A lot has changed since then. Today, it is extensively used for networking and personal branding. This fresh insight comes from data collected by NumberSleuth, a company helping to discover details about the numbers of your incoming calls. According to

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Facebook Sets its Sights on LinkedIn After Testing New Resume Feature

Facebook, LinkedIn, resume feature, SEO BLOG, Social Media / Good To SEO

LinkedIn should probably worry now that Facebook has apparently decided to copy a key element of the business website – its resume and CV feature. Facebook is notorious for blatantly copying services and apps made popular by other social media competitors, most notably Snapchat. The social networking site has already cloned Snapchat’s Lens filters and

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Using Direct Lead Ads For Mobile Lead Generation

Facebook, How To, Lead Gen, LinkedIn, SEO BLOG, social / Good To SEO

October 18, 2017 Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to

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LinkedIn launches autoplay mobile video ads

Channel: Video, LinkedIn, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content.

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5 Tools to Create SEO-Friendly Content Step-by-Step

10x content, blog posts, BuzzSumo, competitors' articles, Content, Facebook, Ginger Page, Google, Grammarly, Hemingway, high-ranking posts, Keyword Density Checker, keyword research, latent semantic indexing, LinkedIn, LSI, Pinterest, plagiarism, related keywords, search questions, SEO, SEO BLOG, serpstat, Social Media, title, twitter / Good To SEO

Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics

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4 Essential Social Media Lessons for Near and Recent Grads

job search, LinkedIn, personal branding, SEO BLOG, Social Media, twitter / Good To SEO

The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for your job search? Social media can help. This is even more so

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