LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. For marketers looking to take full advantage of […]
When most people think of LinkedIn, they think of networking. They know the platform is great for staying in touch with professional contacts and making new connections. But what they don’t realize is that it can also be a very effective marketing platform too. LinkedIn allows you to promote your business directly to interested professionals
LinkedIn Company Page metrics are now live on SumAll. All of your best data from your company pages on SumAll are now available in your email digest once you connect your pages. These metrics will allow you to be able to see follower counts and post activity at a glance as well as keep track of any changes
From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables on B2B sellers. That’s because B2B buyers now frequently pre-qualify sellers, when it used to be primarily the other way around. The company’s second annual “State of Sales 2017” report is out
Sales tech ‘is changing the game for sellers’ (and buyers) Read More »
Not everyone realises that LinkedIn lets you interface and create your LinkedIn profile in multiple languages so we thought we would explain how this works. This is ideal for all those of you that fluently speak multiple languages or engage with different nationalities in their local language – we would never suggest you do this
How Many of the 24 Languages of LinkedIn Do You Speak? Read More »
By Aaron Agius There are 500 million people who use LinkedIn to connect with others in their industry and advance their careers. With so many decision-makers, influencers, and other important members of your target audience gathered in one place, including LinkedIn in your marketing strategy is key to your company’s success. Whether you already have a LinkedIn
LinkedIn Marketing: 5 Mistakes You Can’t Afford to Make Read More »
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
Have you ever met someone at a party who only talked about himself? Instead of wanting to start a relationship with him you probably felt like Arnold in the image below. (Source: Kindergarten Cop) For brands, the same theory applies to your LinkedIn communications. I’ve seen too many companies, including major multinationals, hit the publish
