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4 Steps to Create Your Social Media Publishing Calendar

Whether you like it or not, social media is no longer a nice-to-have. It may have only had marginal effects on people about ten years ago, but social media now plays a central role in the way most businesses communicate and interact with their customer base and prospects. Now, successful brands on social media are

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Why LinkedIn Live Is a Big Deal

 PHOTO: BRIAN WALLACE Just a few years ago, most people barely acknowledged LinkedIn as a social network. “Oh, LinkedIn? I never really pay attention to that.” was a popular refrain. While most people were snoozing, LinkedIn was growing, and a combination of LinkedIn influencers and back-to-back rollouts of new features made LinkedIn the place for businesspeople

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LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more

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LinkedIn ProFinder- A Review

In 2016, LinkedIn launched a platform called ProFinder. The goal is to match companies with skilled and vetted freelancers. Companies submit a request for a proposal, freelancers are matched to projects based upon the experience listed on their profile, and are then able to respond and submit a proposal. Currently ProFinder is available nationwide, however,

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News roundup 24th May 2019

Google search results update, LinkedIn’s ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting the way paid results are showcased. LinkedIn has announced that it is aiming to improve

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News Roundup 17th May 2019

Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about this week, including Google’s update on what its first-price auction model will look like for

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LinkedIn Rolling Out Reaction Buttons

geralt / Pixabay LinkedIn has officially announced it is rolling out its own Reaction Buttons, giving users more ways to express themselves. “One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At

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News Roundup April 26th 2019

Twitter’s new reporting tool ahead of elections, LinkedIn’s new ‘services’ feature, Facebook suing a company for selling fake ‘likes’, Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature This week has seen another update to Twitter, this time to help stop the

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