Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get anywhere. For that, you need your customers and users to spread […]
4 Ways to Acquire Customer Reviews Using Social Media Read More »
LinkedIn has become the go-to source for finding almost everything you need to know about a brand or talent. With over 562 million businesses and professionals on LinkedIn, you need to create a great profile to stand out. An infographic by LeisureJobs appropriately titled, “LinkedIn: The Ultimate Cheat Sheet” will help you create the best
Need a Better LinkedIn Profile? Check Out This Cheat Sheet Read More »
coffeebeanworks / Pixabay Just the other day, I had three separate conversations with CEOs who had decided it was time to think about LinkedIn more carefully. While interested in figuring out LinkedIn, they were concerned about having their employees look good on LinkedIn. “If my employees look good they’re going to be even more attractive
The Risk and Reward of Your Employees Looking Good on LinkedIn Read More »
Surely meetings weren’t designed to be useless time sucks that everyone dreads until the minute they’re over. You’ve likely been part of the drill at some point. Entire teams and departments shuffle into the boardroom; a few key people speak and make decisions, while the rest are lost in space thinking about they want for lunch while
What You Can Learn from LinkedIn’s CEO about Eliminating Useless Meetings Read More »
Surely meetings weren’t designed to be useless time sucks that everyone dreads until the minute they’re over. You’ve likely been part of the drill at some point. Entire teams and departments shuffle into the boardroom; a few key people speak and make decisions, while the rest are lost in space thinking about they want for
When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical
Five tools for audience research on a tiny budget Read More »
Seth Godin put it best: “Marketers ruin everything”. A popular marketing medium means that people will start to spam each other to death. It’s possible to add value and acquire leads effectively, but it has to be done the right way. This article will explore principles of how you can use LinkedIn without outright spamming.
Why Your LinkedIn Client Acquisition Method Isn’t Working (and What to Do Instead) Read More »
We’re already a quarter of the way through 2019 and the social activity keeps coming in. For March’s edition, we’ve got campaigns from THINK! and Lloyds Bank, and news from Instagram, LinkedIn and Pinterest plus much more. Without further ado… Instagram Checkout has arrived Instagram has launched a brand-new ecommerce checkout feature for more than 20
The best social stories & campaigns from March 2019 – Econsultancy Read More »
Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn’s new partnership with Adobe, Twitter highlighting politician’s tweets that break community standards, Facebook’s clamp down on political advertisers and online video subscriptions outstripping cable customers This week has seen most of the big social media platforms release new features or make policy
Instagram’s video trackbar and Facebook banning white nationalism – New roundup Read More »
The fight for website traffic is a tale as old as time. From creative content to Search Engine Optimization (SEO), site owners are leveraging everything they can to increase traffic. Despite the many unknowns when it comes to the impact of social media on SEO rankings, one aspect is a certainty: the potential for referral traffic
How to Increase Website Traffic through Social Media Read More »
