On 3/13/19, I received this message from LinkedIn: I am not at all a person that seeks accolades or awards, however, I have to admit, this was pretty cool. Out of curiosity, I performed a search on LinkedIn Recruiter, including current titles such as Recruiter, Sourcer and Talent Acquisition Manager, and came up with over […]
How I Made the Top 1% Read More »
Today I’d like to talk about your LinkedIn profile. Now, chances are you have one, right? If you don’t, then get one. It’s really easy. Let me give you a couple of things to think about to get started. First and foremost, if you’re going to set up a LinkedIn profile, do it with a
LinkedIn Profile & How To Brand Yourself Better With It Read More »
Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so were the Facebook-owned apps Instagram and WhatsApp. During the downtime, social media managers and advertisers took to Twitter to bemoan the platform’s blackout, many not sure what to do
What marketers can do next time a major social network (ahem, Facebook) goes down Read More »
LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience templates. The company says it has been testing these new features over the last few months and that they will be available to all advertisers over the next two weeks.
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform Read More »
SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues. It was
5 Takeaways From SXSW 2019 Read More »
Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent
Facebook lost 15 million users? Marketers remain unfazed Read More »
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a
Six tips for B2B paid search success Read More »
Part 1 of a 5-part series: How to Get Started with Consulting In this article, Sujan Patel and Eric Siu are going to tell you how to get started with consulting. Sujan started Single Grain in 2005 and has been doing consulting for the last 13 years or so. His background is in SEO marketing,
Eric Siu & Sujan Patel Share Their Expertise Read More »
LinkedIn has launched live video on their business professional platform and according to marketing experts Neil Patel and Eric Siu, it’s a great new way to get traffic from LinkedIn. “If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up,” says Patel and Siu. “When someone
If You Want Traffic Go Live On LinkedIn Read More »
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started. (As always, don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) Nike celebrates women in its ‘Dream Crazier’ campaign Ahead of
The best social media stories & campaigns from February 2019 – Econsultancy Read More »
