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2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Accenture, BuzzSumo, content distribution, Content marketing, Content Marketing Institute, Edelman Trust Barometer, Facebook, influencers, Instagram, LinkedIn, marketing metrics, Rand Fishkin, retention marketing, Search, SparkToro, unbounce / Good To SEO

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, […]

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Social media 2018 put the spotlight on data, video, Stories

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Google: YouTube, LinkedIn, Pinterest, Pinterest: Business Issues, Pinterest: Business Use & Advertising, Snapchat, Social media marketing, Social Media Marketing: Advertising, twitter / Good To SEO

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a

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Instagram CPCs, CPMs drop as click-throughs continue to climb

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Messenger, LinkedIn / Good To SEO

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR) was

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Human-Like Artificial Intelligence is Never Going to Exist

AI, Artificial Intelligence, ArtificialIntelligenceTrends, deep learning, Dr. Rand Hindi, EmergingTechnologiesUpdate, LinkedIn, machine learning, MarketingAI, RobotRevolutionPro, Snips / Good To SEO

Dr. Rand Hindi says that without emotional intelligence machines will never be able to obtain human-like artificial intelligence. Reminiscent of Data on Star Trek Next Generation, Hindi says that despite the impressive ability of machines to learn from other machines and to solve logic problems better than humans, most decisions humans make are actually emotionally

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How LinkedIn is Using Machine Learning to Determine Skills

ArtificialIntelligenceTrends, Dan Francis, DatabaseProNews, HRProNews, jobs, LinkedIn, machine learning, SocialMediaNews, SoftwareEngineerNews, WebProBusiness / Good To SEO

One of the more interesting reveals that Dan Francis, Senior Product Manager for LinkedIn Talent Insights, provided in a recent talk about the Talent Insights tool is how LinkedIn is using machine learning to determine skills of people. He says that there are now over 575 million members in the LinkedIn database and there are

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LinkedIn Pages Relaunched with New Features for Businesses

LinkedIn, Social Media / Good To SEO

LinkedIn Corp (NYSE:LNKD) recently introduced the “next generation” of LinkedIn Company Pages, a marketing solution freshly re-launched as LinkedIn Pages to spotlight a brand, business unit or initiative. Now you can better leverage all that the social networking site for professionals has to offer by creating your small business LinkedIn Page and sharing unique content

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LinkedIn’s new privacy setting prohibits marketers from exporting emails

Channel: Social Media Marketing, Email Marketing, LinkedIn, Social media marketing / Good To SEO

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the setting is “No” — meaning connections will be unable to download a user’s email via a data export unless the user manually switches the setting to “Yes.” TechCrunch first

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LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

A-From MTT, Channel: Martech: Sales, LinkedIn, Marketing Tools / Good To SEO

Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. Alert

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LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees

Channel: Social Media Marketing, Content marketing, LinkedIn, Social media marketing / Good To SEO

LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience in the U.S., with plans to expand globally in the coming weeks. The new Pages will include a content suggestion tool for Page Admins, a suite of tools that help businesses better

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