There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about a special case. This social and professional network is a […]
LinkedIn Best Practices for Business in 2018 Read More »
After launching a newly redesigned Campaign Manager platform in July, LinkedIn is now bringing its Dynamic Ad product to the newly overhauled ad management tool. Businesses running Dynamic Ads on LinkedIn will now be able to create, manage and track campaigns through the Campaign Manager platform. LinkedIn’s Dynamic Ads run on the professional networking site’s
LinkedIn brings Dynamic Ads into Campaign Manager platform Read More »
LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format. Introducing Dynamic Ads LinkedIn has released a new ad-type called Dynamic Ads. In the Dynamic Ads launch
We’ve put more focus on LinkedIn in recent months, and for good reason! LinkedIn has made great strides in targeting options and functionality in the last 1-2 years since their acquisition by Microsoft. Those improvements make the platform more appealing to marketers which leads to more testing. More testing equates to more key learnings, which
How to Lower Cost Per View for LinkedIn Video Ads Read More »
mohamed_hassan / Pixabay The invention of the Internet has brought the world to our fingertips. You can do practically everything online from research to business to socializing to paying bills to ordering groceries (or takeout) to be delivered right to your door. But that doesn’t mean that more traditional methods of doing these things have
Resume vs. LinkedIn: Why You Need Both Read More »
LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the latest
LinkedIn set to launch redesigned Groups platform by end of August Read More »
If you haven’t noticed, LinkedIn has been rolling out new ad formats and platform features at a rapid pace over the last year. Back in March, LinkedIn announced video ads for all advertisers. In June LinkedIn took a page out of Facebook’s playbook with the launch of the carousel ad format. More recently LinkedIn has
How LinkedIn Video Ads Are Performing Read More »
We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without one of those social media networks changing SOMETHING in the user experience. But, one social platform seems to fly under the radar a bit when it comes to this conversation: LinkedIn. And it definitely
Ranking 11 New LinkedIn Features From 2018 (So Far)– And What They Mean for Job Seekers Read More »
Think about traditional email campaigns. Before LinkedIn, b2b firms used to buy “lead lists” to get contact info for prospecting. The conversion rate on these lists is less than 1%, which is why most experienced sales managers recommend against them. Now, sales and marketing teams are using LinkedIn Navigator as lead lists and achieving the
LinkedIn Navigator is Only a Tool and Does Not Drive Sales & Revenue Opportunities Read More »
“Don’t put all your eggs in one basket” sums up why you should use multiple channels in order to maximize your opportunities to acquire customers. After some rounds of testing, you will discover which ones work best so that you can really go after those channels that are producing new business for you and your
Why You Should Use Multiple Channels to Maximize Your Customer Acquisition Read More »
