Lisa Dougherty

How To Improve Content Amplification On The Cheap: Network

Aaron Orendorff, Andy Crestodina, Ashley Zeckman, Content Amplification, Content marketing, Jeffrey Hayzlett, Lisa Dougherty, Michael Brenner, Nayda Khoja / Good To SEO

Content amplification is an on-going process to attract awareness and interest in your content. To improve content amplification, focus on the first 3 days post-publication. The results of these 3 days set the course for longer-term content distribution reach.The key to successful content amplification is your personal and business network. Translation: You can substitute time […]

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Cinderella Makeover Content Marketing: How To Transform Neglected Content

Aaron Orendorff, Andy Crestodina, Austin Keon, Blogging, Brian Dean, Content marketing, Lisa Dougherty, Mark Johnstone, Mark Schaefer, Michele LInn, SEO BLOG, Steve Rayson / Good To SEO

Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt

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Content Marketing Optimization: The Ultimate Guide

Aaron Orendorff, Andy Crestodina, BuzzSumo, Content marketing, Content Marketing Optimization, content optimization, content shock, Gartner, google+, influencers, Lee Odden, Lisa Dougherty, Mike Allton, SEO BLOG, Social Media / Good To SEO

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is

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