The fact that companies are expected to be active on social media is a no-brainer. But what about individual salespeople? Reality check: scoring sales on social media isn’t just a matter of “if you build it, they will come.” Sure, you might have a marketing funnel that attracts and converts customers directly from social media. […]
Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. In fact, it’s arguably easier than ever. And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. How so? According to data from the Sprout
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Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts
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You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing efforts if you know how to
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Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to
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If you want to know exactly what your customers want in 2019, you don’t have to look very hard. Well, sort of. Consider that product-related posts are among the most popular across social media. Whether it’s a shout-out or call-out, consumers can’t stop talking about products. And on a related note, a staggering 60% of consumers
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If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Think about it. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. Digging
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If you haven’t noticed by now, social listening is kind of a big deal for brands today. Why? Because we’re capable of learning more than ever by tracking our customers’ social behavior. What products are people digging? What’s got your industry buzzing? Through social listening, you can answer these questions and so much more in
Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Social media monitoring = Caring for your customers by monitoring social media for messages directly related to your brand and responding to those messages appropriately. Social media listening = Understanding your audience and improving campaign strategy
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If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand.
