Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. Listen: Instagram isn’t just a place to post snapshots anymore. From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers […]
Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy? Listening on Facebook is a step up from monitoring and taking action. It’s used by companies around the world to understand their customers better and inform their next marketing
Social listening strategies Have a question about your product, customers or competition? Chances are, social listening can help you find your answer. To spark some ideas, we’ve shared some of the top strategies we see customers using to find value with social listening. Social listening for brand intelligence Before you peer over the hedges at
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The Top 10 Social Media Listening Tools for Budget Marketers Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage it all. There is a constant need for analyzing and listening across platforms—whether it’s to measure the
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How Brands Can Use Social Listening to Improve the Customer Experience Social media listening is one of the most important b2b trends that businesses, especially the ecommerce space, has seen in recent years. The practice of monitoring the customer voice via social for complaints, praise and feedback is an incredibly effective tool for building on the customer experience and journey.
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