Live chat for customer service has been around for years, but customer expectations are continuing to evolve. According to recent research from Hubspot, 82% of customers rate an immediate response from brands as very important when asking a customer service question. At the same time, it seems brands are seeing broader benefits from live chat, […]
Six brands using live chat in innovative ways – Econsultancy Read More »
Most people who have used live chat as a customer know its biggest advantages: it’s quick, convenient and fits your need for instant communication when you can’t (or don’t want to) pick up the phone. Nowadays, customers expect to be able to choose how they contact your business, in ways which are convenient for them.
Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard to sustain the momentum needed for successful business growth. But if you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue
Nowadays, it’s not enough to just build a website that gets ample traffic. You want visitors to bookmark your site, subscribe to your email list, buy your products, and keep coming back. In other words, you want a website that converts. But this is easier said than done. With so many companies competing for your
7 Marketing Strategies that Work to Increase Conversions Read More »
Email has worked for several decades. People send emails daily, making it a great channel to reach customers. And it still works well. The only problem is that it’s working less well with each passing year. Live chat and chatbots, on the other hand, are gaining steam. In fact, BigCommerce says that they are the future
Email Marketing vs. Chatbot Marketing: The Ultimate Showdown Read More »
Customers are the lifeblood of your business, so it makes sense that they should also be the motivating factor behind any major business decisions. Adding a new customer communication channel can seem like great business sense, either to embrace a new section of customers, or deflect from other channels. And customers themselves may be vocal
User experience (UX) is imperative for keeping your website visitors on your website. A bad experience of any kind, whether desktop or mobile, is a turn-off to potential customers. However, even if you successfully provide your users with a stellar experience that includes a website that loads fast with landing pages that are designed to impress,
Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you
How to Increase Your Conversions with Online Customer Engagement Read More »
Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel that can boost your email marketing campaigns. Customers are increasingly ready to
No matter the size of your company, one of the key reasons to have a website is to make it easy for your clients to get in touch with you. There’s the old tried and true method of creating a Contact page where a visitor can fill out a form to submit their questions. You
