What Is Live Stream Shopping?

Alibaba, China, consumers, E-Commerce, home shopping, influencer, Influencer marketing, live shopping, live stream shopping, Live Video, real-time, Sales, shoppers, shopping, shopping channels, Taobao, Video Marketing, Web Trends /

“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’ […]

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