Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as […]
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Live video is one of the most effective tools that marketers can use to reach and engage audiences. It allows businesses to address large numbers of customers at the same time. You are able to demonstrate products, and to make offers, but also to answer questions and quash objections. Here are some of the biggest
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Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other
“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’
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Everyone’s on social media. The number of social media users worldwide is 3.484 billion, up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users YouTube has 1.9 billion users Instagram has one billion users LinkedIn has 610 million
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We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based,
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Video is thought to be one of the best forms of content when it comes to generating engagement and leads Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as
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Chart of the Week: Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results We all know that video content is effective and resonates well with an audience. In fact, for the fifth row in a year, marketers have said that video
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Ready, set, action! Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses. Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43%
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NOW UPDATED to reflect new information and examples of Instagram posts! When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per
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