local business

How businesses can optimize for Google’s new Question & Answer feature

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Like reviews and other user-generated content, this update could have an impact on your business’ reputation, so it’s important that you take an active […]

Marketer’s Guide to Local Business Marketing

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Many local businesses worry that as great as the internet has been for society, it is also allowing large companies to consolidate their control of local markets around the world. And while it’s true that without the internet we would not have companies like Amazon, the internet doesn’t have to be a death sentence for

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