If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about running a business now than I was then. Recently, I launched a second business—a local craft workshop company—and […]
How to Successfully Launch and Grow Your Local Business Read More »
Marketing is a big, vague word that that can either make your head spin or give you heart emoji eyes. Every business has a different relationship with marketing –and that’s totally ok! Whether or not you enjoy working on and delegating marketing tasks, you should consider leveraging your local marketing channels. Local marketing creates a strong
How to Turn Your Local Marketing from Blah into Fantastic Read More »
Personalized print goods can really make your gifts and products stand out this holiday season. Labels, tags and cards can all add a special finishing touch that your clients, employees and customers will truly remember. And creating these custom printed items doesn’t have to be difficult or expensive. Avery.com offers tons of online resources to
Avery Offers Small Businesses Holiday Printing of Custom Labels, Cards and Tags Read More »
ThriveHive has just combined two diagnostic tools so small businesses can measure their Google My Business profile in three important areas and bump their local SEO. ThriveHive Grader ThriveHive Grader provides assessments for presence, reputation and outreach—all important metrics for the Google tool that lets a small business manage their Google Search, Maps info and
ThriveHive Simplifies Managing Google My Business Profiles for Small Businesses Read More »
GetFiveStars recently rebranded as GatherUp. The company says the new name better conveys how it helps businesses leverage their online business listings and reviews. Co-founder Mike Blumenthal told us in an exclusive interview that getting online business listings is only the beginning. It’s how you leverage those listings, and the associated customer reviews that often
GatherUp Answers the Question: You Have a Business Listing; Now What? Read More »
There are more ways than ever to market to your audience, but businesses are overlooking some of the strategies available to them. According to an infographic from Zipsprout, sponsoring an event is one of the channels most businesses have yet to try. The infographic is titled, “Going Hyper-Local: How Sponsoring an Event (Like Goat Yoga
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As competition in the digital marketing space continues to heat up, USA Today Network, part of Gannett Co., Inc. (NYSE: GCI), has rolled out a new service called LOCALiQ, which aims to help small businesses better reach and market to local consumers on any digital platform they may be on. With LOCALiQ, small businesses looking
LocaliQ Can Help Local Small Businesses Reach Targets with Marketing Read More »
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value Read More »
TribeFluence has an influencer marketing solution which connects brands with macro and micro- influencers. The company has signed a new deal with Click & Clear Communications, making it the first authorized TribeFluence Marketing platform provider in the US. The deal comes as the influencer market is slated to grow from an estimated $2 billion in
TribeFluence Wants to Connect Small Businesses with Influencer Marketers Read More »
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses simply don’t have enough money left over to launch widespread advertising campaigns. The good news
7 Local Marketing Tips to Help You Make More Sales Read More »
