A successful local marketing strategy requires more than just choosing a few general keywords and setting up pages on Facebook and Yelp. Small businesses and consumers are constantly getting smarter. So if you want to stay ahead of the competition and make sure local customers can find your business, your local marketing strategy has to […]
10 Pro Tricks to Master Local Search Marketing – Small Business Trends Read More »
You may have noticed something new on your Google My Business listing. You do have one of those, right? They’re a highly visible, influential and most importantly, free way to list your business on the internet. It’s especially important for local small businesses. The latest feature on Google My Business listings is the Q&A section.
Make the Most of Google Q&A for Your Small Business – Small Business Trends Read More »
As a philanthropist and award winning television host of shows like “Trading Spaces and Extreme Makeover: Home Edition,” Ty Pennington has a proven track record of motivating people. That’s why Small Business Trends was happy to interview him and learn what he thought was the biggest challenge facing a small business. “People who have small
Influencer marketing is becoming one of the most successful ways to increase awareness about a business. With Google now showing third party hotel reviews, hoteliers need to keep pace with digital marketing trends to remain competitive, including influencer marketing. The hotel industry is benefiting greatly from using influencers in marketing campaigns, particularly among younger travellers,
How are Influence Marketers Changing the Hotel Industry? – Small Business Trends Read More »
It’s easy to get caught up in the daily grind of running a small business and lose sight of the big picture. So sometimes you need to seek out inspiration to get you back to actually growing your business. There is no shortage of ways to find this type of inspiration. And they don’t have
Get Inspired to Grow Your Business by Attending This Virtual Conference Read More »
When it comes to gathering marketing intel, only 56 percent of small businesses with 11 to 50 employees dedicate someone to the task. And only 32 percent of businesses with 1 to 10 employees do so. In its 2018 State of Market Intelligence Report, provider Crayon highlights the importance of market intelligence in a world where
Only 56% of Small Businesses Dedicate Someone to Gather Market Intel Read More »
A business card is a piece of your company’s direct marketing plan. It typically includes a person’s name, phone number, email address, website and company. While the exchange of business cards might seem outdated in today’s digital world, it is still almost a ritual. People feel more intimately connected with a business and its representatives
72 Percent Will Judge Your Company by the Quality of Your Business Card (INFOGRAPHIC) Read More »
How does local search work? If you’re a small business owner, you probably wish you knew. All that time you’re putting into your product or services, your customer experience, your social media marketing and all the other things you do on a daily business to give customers the best of what you can do —
Yelp (NYSE: YELP) is yet again facing accusations that it’s creating a pay-to-play scheme to get more businesses to buy advertisements on the popular review platform. This time, Dallas area businesses are accusing Yelp of hiding five-star reviews when they refused to pay for advertising, according to a report from CBS Dallas/Fort Worth. Yelp Accused
Dallas Small Businesses Claim Yelp Hides Positive Reviews Until They Advertise Read More »
Marketing Podcast with David MihmPodcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and
