If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still […]
True location in URL? • Yoast Read More »
Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even on the first page), the
Four ways to boost SEO in just 5 hours Read More »
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and
SEO strategies and keyword rankings: mobile versus desktop Read More »
The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be
How To Optimize Your Facebook Page For Local Searches Read More »
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local Search Ranking Factors survey found, NAP (Name, Address, Phone number) details in
Consumers lose trust in businesses with inaccurate NAP Read More »
Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least
What is local SEO? • SEO for beginners • Yoast Read More »
The voice search revolution is upon us. It’s time to optimize for today and future-proof for tomorrow Whether or not you were ever skeptical about voice search since its introduction to Google browsers in 2012, you have to admit that it’s now definitely out of its nascent stages. Recent data from NPR and Edison Research
How to Optimize Your Local Business Website for Voice Search Read More »
With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization factors in 2018. The competition between online and brick-and-mortar stores is heating up, and local search optimization can become a decisive factor in how a site ranks locally and, consequently, in
Six steps to improving your local search strategy Read More »
How to gain visibility on SERPs for local law firms As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking through the door and more are searching for them online first. Internet reviews and word of mouth count for more now and up to
Why local SEO is important in the legal sector Read More »
Local SEO proved to one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO
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