Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics […]
How to create a kickass link-building strategy for local SEO Read More »
If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident.
Why You May Be Missing the Boat When It Comes to Local SEO Read More »
Making local search reflect offline reality As one of the most pervasive companies on the planet, Google has as much data about our behavior as any company in human history. They’ve been slower to use that data to inform local search rankings than many of us might have guessed, but recent company announcements and algorithmic
Ranking your local business part 8: Behavioral Signals • Yoast Read More »
Those of you who have been following along with this series since we started probably feel like you’ve drunk from a firehose. There are a lot of angles from which to attack Local SEO! Generally speaking, though, social media is not one of them, so this will be the shortest post of the series. Marcus
Ranking your local business part 7: Social Signals Read More »
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are
How to make sure your dealer locator tools are optimized for local SEO Read More »
Although they weren’t part of the initial release of Google Maps, reviews have been a fixture on Google’s local properties for over a decade. The reason is obvious: frankly, consumers love reviews. BrightLocal consumer survey data suggests that over 90% of consumers use reviews to evaluate local businesses. 84% of them trust reviews just as
Ranking your local business part 6: The impact of reviews Read More »
Previously, we published an interview with local SEO expert David Mihm on our SEO blog. As a lot of you liked this interview, David and Yoast decided to join forces and publish a series of posts about Local SEO. In this series, David will go over the various aspects that contribute to your local rankings.
Ranking your local business part 1: Introduction • Yoast Read More »
This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. Eligibility
Ranking your local business part 2: Google My Business Read More »
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website
Ranking your local business part 3: Website optimization • Yoast Read More »
This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization, and given you some ideas for
Ranking your local business part V: Citations for local search Read More »
