There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and […]
Marketing analytics company comScore estimates that by 2020, 50% of all Internet searches will be done via voice. Not only is voice search gaining prominence every day, but consumer purchase trends for smart speakers, wearable tech and other IoT devices is on the rise as well. In other words, we are rapidly approaching a voice-first world when it
How to Optimize Your Website for Voice Search and Wearable Tech Read More »
Back in 2016, I wrote a blog post about using Laravel Homestead as my local environment. At the time, my only real options were Vagrant or MAMP as an Apple user. Since then, the number of options has increased slightly to include Local by Flywheel, a more significant push to using your computer, and a
Leaving Homestead: Finding the Best All-Around Local Development Environment Read More »
2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent developments from Google suggest that what started off as a neat way to order milk, play music, and switch the lights on has become something
Rise in voice search for local businesses brings new opportunities and challenges Read More »
Appearing in local searches is something businesses need to be taking very seriously. The rise of mobile has made this concept even more prevalent. In fact, a study by Google found that 88% of ‘near me’ searches were conducted on a mobile device. It’s important to realize that ranking on a local search (in any
Eight steps for a bulletproof local search strategy Read More »
Over the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. As more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. As you know,
Three factors to consider when building a local presence Read More »
Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even on the first page), the
The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be
How To Optimize Your Facebook Page For Local Searches Read More »
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local Search Ranking Factors survey found, NAP (Name, Address, Phone number) details in
Consumers lose trust in businesses with inaccurate NAP Read More »
Virtual assistants, such as Alexa and Siri, are being called upon to answer questions and fulfill consumer informational requests more than ever. “Alexa, find pet stores near me.” Finding pet stores. “Siri, how do you make homemade slime?” Here’s what I found on the web for “how do you make homemade slime.” Have a look.
