Local

4 digital marketing challenges faced by franchises (and how to overcome them)

Franchise, franchise marketing, hyper-local marketing, Local, Local Marketing, SEO BLOG /

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s desire to market their business through their own strategies. According to Jason Decker of Search […]

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How businesses can optimize for Google’s new Question & Answer feature

Google Maps, Google Q&A, Local, local business, SEO BLOG /

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps.  This feature allows you and other people to ask and answer questions about your business. Like reviews and other user-generated content, this update could have an impact on your business’ reputation, so it’s important that you take an active

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How to make sure your local search marketing is up to scratch

Google My Business, Local, Local Search, local SEM, Search Engine Marketing, SEM, SEO BLOG /

For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within

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How to create a kickass link-building strategy for local SEO

Brighton SEO, Events, Greg Gifford, link-building, Local, Local SEO, SEO BLOG /

Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics

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How to make sure your dealer locator tools are optimized for local SEO

dealer locator tools, Local, Local SEO, SEO BLOG /

Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are

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How to optimize featured snippets for voice search

featured snippets, Local, long-tail keywords, Mobile, natural language search, SEO, SEO BLOG, voice search /

SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has meant

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6 ways to market your local business online (beyond Google maps)

Local, SEO BLOG /

Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps. Most of the time I try to avoid making very general statements when it comes

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Google’s constantly evolving search experience – and how it changes the game for local SEO

Google My Business, Google Reserve, Industry, Jobs by Google, Local, Local Search, Local SEO, SEO BLOG /

The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results. Google clearly recognizes this, and is continually investing in improving their search experience. There are algorithm updates like Possum (rolled out in September 2016) that

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SG 9 Factors That Can Immensely Boost Your Local SEO

9 Factors that Can Immensely Boost Your Local SEO

Local, SEO, SEO BLOG /

Local SEO is a powerful and necessary aspect of online marketing. Search patterns are changing and people are now searching using their mobile devices. When people talk about local SEO, they are referring to promoting your business to local customers within a defined geographic area. Optimizing your website for “geographically related searches” and getting it

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