“We’re 99 percent not social media or location check-ins,” says Foursquare Labs CEO Jeff Glueck. “We are rather a location technology platform that helps other companies with location technology, marketing tools, analytics tools, and the like. We’re actually more ubiquitous than ever. We are like a location layer underneath, an Intel Inside for location. The […]
We’re 99% NOT Social Media or Location Check-Ins Read More »
Enlarge / Simjacker attack flow. AdaptiveMobile Security Hackers are actively exploiting a critical weakness found in most mobile phones to surreptitiously track the location of users and possibly carry out other nefarious actions, researchers warned on Thursday. The so-called Simjacker exploits work across a wide range of mobile devices, regardless of the hardware or software
Hackers are exploiting a platform-agnostic flaw to track mobile phone locations Read More »
UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view
20 Pre-Production Tips to Create Successful Video Content in 2019 Read More »
Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led
11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend – Read More »
Turn Your Bad Small Business Location Into An Asset Location, location, location matters because it’s a key driver of attention, traffic and sales There’s reason that place is one of the original 4Ps of Marketing since it determines your business’s location physically and mentally in your prospect’s mind. A bad small business location causes your firm
60 Tactics To Overcome A Bad Small Business Location Read More »
Now that it’s 2017, most business owners have heard of SEO. If you haven’t, it doesn’t take long to get caught up. You get bombarded with information about optimization as soon as you take your business online. -And it’s complicated. Because you don’t just have the SERPs (Search Engine Results Pages). You have Images, Knowledge Panels, Videos,
Local SEO Is Like Real Estate: Location, Location, Location Read More »
Use Your Location To Improve Your Brand And Business Ever thought about how your physical location reflects on your brand and your business? Or did you rent the first available place you could afford without thinking about the marketing implications? Be honest. I know other factors are much higher up your real estate requirements list.
Location And Branding: Customer Experience At Its Best Read More »
