Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to […]
A lot of marketing focuses around the search engine results pages (SERPs) – the results returned for every query made on a search engine. SERPs are generated from keywords that users type into the search bar. A search might read something like “movie theaters” or “What movies are playing in the theater?” Increasingly, as smartphones
Anatomy of the SERPs (And How to Get on Page 1!) Read More »
Voice commands are the newest evolution – or revolution – in technology. From the radio in your car to the refrigerator in your kitchen, voice-activated response is becoming more integrated and more important to our tech. So, how important is it to optimize your website for voice right now? (Hint: It’s a lot more important
Online advertising can sometimes feel a whole lot like playing Plinko, the popular mini-game featured on The Price Is Right. You drop a ball into a board pock-marked with pins and hope it lands where you want it. In other words, advertising online is complicated; you do research, determine your target audience, create a quality
Ask any marketer and they’ll tell you: when it comes to effective content marketing intent is everything. Gone are the days when Google’s algorithm would return search queries with results based on keywords alone. Today it’s all about intent – and search engines are getting a lot better at guessing what we’re after. But it’s
How to Create Intent-Based Content to Improve Conversions Read More »
Virtual assistants, such as Alexa and Siri, are being called upon to answer questions and fulfill consumer informational requests more than ever. “Alexa, find pet stores near me.” Finding pet stores. “Siri, how do you make homemade slime?” Here’s what I found on the web for “how do you make homemade slime.” Have a look.
The SEO landscape is changing. RankBrain, Latent Semantic Indexing and voice search have placed a heavy hand of friendly persuasion on the SEO industry, resulting in a shift towards solution-led (rather than keyword-led) content. For years, short-tail and transactional keywords were the primary focus of SEO campaigns and, to an extent, they still tend to
Keyword research: 5 ways to find great long-tail keywords Read More »
We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing
6 Awesome Ways to Use SEO for Customer Acquisition Read More »
Amazon sellers are a breed of their own. They are proactive entrepreneurs that aim to make money by reaching the e-commerce giant’s customer base. Not a bad strategy. Amazon does the heavy lifting in terms of storing and shipping your products, gets your product in the spotlight, and allows you to scale your business fast.
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns Read More »
