lost is

New Google Ad Position Metrics

In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position. […]

Searching for Lost Impression Share

Account Structure, ad rank, how to improve quality score, keyword research, Keywords, Landing Pages, lost is, Quality Score, Search, SEO BLOG / Good To SEO

There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate

Searching for Lost Impression Share Read More »